“Byrålådan”, also known as “ideas that got away” contains seeds of creativity which for various reasons never made it to production. Showcased on this platform they may find a new owner.
You’re welcome
WWF
Reversed flight anxiety therapy
Because fear of flying isn’t that bad after all.
Digital / Interactive / Pro-Bono
It’s almost like flying is a compulsive behavior. People just can’t help themselves even when they know their behavior is harmfull.
So what do we normally do when we have a harmfull behavior that causes severe damage to both ourselves and our environment? We seek help and attend therapy of course!
Our solution was to create a free online therapy course that causes Aerophobia - flight anxiety.
Min Stora Dag
The charity alarm clock
Every time you hit the snooze button, you donate money to charity.
Digital / Activation / Pro-bono / charity
Min Stora Dag is a charity foundation which strives to fulfill the dreams of sick children. For example, if the biggest dream of an 8 year old girl with cancer is to play football with Zlatan Ibrahimovic, Min Stora Dag will arrange a football practice with Zlatan.
To communicate this, and at the same time collect money, we wanted to launch an alarm clock with a different kind of feature. Introducing $nooze - Dream on and fulfill dreams.
$nooze encourages you to dream on a little longer to fulfill the dreams of sick kids, as every hit on the snooze button equals a given sum of money to be donated to the charity foundation Min Stora Dag.
In order to reach as many potential donators as possible while also gaining important buzz, awareness, and credibility, two alarm clocks were designed. One digital available in App Store and one physical in collaboration with a famous Swedish watch brand.
Physical limited edition alarm clock for sale
Digital alarm available in App Store
HBO Sweden
“The Wall” billboard
Season premiere of Game of Thrones communicated on a cleverly located guerrilla billboard
Guerilla / Billboard
If you are a Game of Thrones fan you will understand the idea behind this ad. If not, google it.
NTF Safe Traffic
Drive safe down memory lane
A campaign that gives victims of road accidents a voice, right where it happened.
Guerilla / Audio / Direct / Experiential & Immersive
The importance of road safety is wide spread. Yet, far too many accidents occur, especially during the holiday seasons. A new type of communication is needed.
By hijacking the legitimate traffic information signal, NTF was able to transform an informative message into an emotional message. Instead of the usual traffic information voice, we had friends and family of road accident victims inform the driver of the fatal accident that took place at the exact location of the vehicle.
“- Hi, my name is Maria Karlsson. Most fatal car accidents in Sweden occur right here, between Varberg and Vårgårda. Three years ago I lost my little brother, right at this spot. He was on his way to celebrate Midsummers Eve at our parents house. He died because the driver on the opposite lane was in a hurry. So please, drive safely and maintain your speed and distance today, so that more accidents can be avoided. Thank you for listening.”