SL
Gröna slingan
SL (the public transportation authority for the Stockholm region) launched a campaign alongside Billie Eilish’s Stockholm concert to encourage her eco-conscious fans to take the Green Line, drawing inspiration from her iconic green hair and environmental values. The campaign highlights SL’s commitment to climate-friendly travel by connecting pop culture with a sustainability message.
BRIS
Sov du lilla värdelös
TVC
Omskriven vaggvisa sätter stämningen när Bris lyfter nattångest
På natten rusar tankarna ostört. Barn som har det kämpigt under dagen får ofta det ännu värre på natten. Nattångest är ett problem för många och temat för BRIS nya insamlingskampanj, med målet att fortsätta hålla stödlinjerna öppna dygnet runt.
Filmen är regisserad av Natanael Ericsson på New-Land.
Lidl Sweden
The round table
TVC
Since Lidl came to Sweden they have been struggling with the reputation of only “selling cheap German shit”, so when the Corona Pandemic stroke we saw an opportunity to “swedify” Lidl. The Solution was an initiative to support vulnerable Swedish food suppliers, giving them space on their shelves.
This quirkyspot highlights some of these products through Swedish dialects from where the suppliers originate.
Lidl Sweden
Supermarket ASMR
Audio / PR
Visit your Lidl store from quarantine
and relieve anxiety at the same time.
BACKGROUND
When the pandemic hit the world in 2020, everything came to a grinding halt. As restrictions hardened, quarantine and self-isolation brought depressions and widespread anxiety.
INSIGHT
In days of uncertainty, people seek new ways to find relieve. One way of doing so is via listening to ASMR (Autonomous Sensory Meridian Response). Calming sounds of wind chimes, rain, desert winds and waves can now be found everywhere on YouTube, Spotify, Apple Music and other. platforms.
SOLUTION
By launching the world’s first concept album with soothing in-store ASMR sounds on Spotify, we enabled people to mentally escape their quarantine by listening to titles such as “Blipping groceries”, “Shopping cart right to left” and “Filling up the fridge”. An effective way to find relief and experience the very thing we all miss the most. Everyday life.
Bris
Sommarlov
Svenskarna gillar verkligen att dricka på sommaren. Det är också på sommaren som flest barn ringer Bris. Printen gick i DN med syftet att samla in pengar till Bris viktiga verksamhet så att de kan anställa fler kuratorer.
Polarbröd
Baked with wind power
Outdoor
The food industries production methods are generally bad for the climate, because it pollutes the air. Polarbröd on the other hand, has a mission to save the planet by a nature friendly supply chain from production to transport.
Windmills were once an integral part within the art of baking. Polarbröd carry on this tradition with the use of their own wind powered turbines which supply energy to all of their factories. To make this connection a visual one we took their iconic bread and turned it into a windmill.
