BRIS

Thunder Ads

Ads triggered by thunder to support refugee children

Activation / Innovation / Creative Use of Data / Digital

To reach war-affected children, Bris launched new helplines in Ukrainian and Arabic, but few children knew about them. Therefore, a unique API was developed to analyze SMHI’s weather data in real time and enable geo-targeted advertising on social media during storms.

Ads with messages in the children's native languages were activated in areas where thunderstorms occurred, as loud noises can trigger PTSD.

In the summer of 2024, this led to 3,368 children finding Bris, calls to the helplines increased by 800%, and now Bris aims to expand the initiative across Europe.