Elite Hotels of Sweden

Sounds of Elite Hotels

Capturing the sensory experience of a hotel stay

TVC / Online Video / Concept / Strategy

Elite Hotels consists of approximately forty hotels throughout Sweden. Here, the costumer is offered first class service in beautiful, historic settings where each detail is constructed to create an experience that moves beyond an accommodation.

Brief: Launch a post-pandemic campaign to allure hotel guests back to Elite Hotels.

Challenge: Due to travel restrictions and lockdowns, the global pandemic hit the hotel industry hard.

Observation: Alongside smell and scent, sound is a trigger for the human pleasure center. At Elite Hotels, all three senses are triggered.

Insight: Your senses live their best life in an Elite Hotel.

Idea: To arouse the desire to stay in one of their hotels, we captured the audio experience of Elite Hotels in eleven short films, using an extra sensitive microphone to pick up each nuance and activate the hearing sense of the receiver.

Result: The digital ads have already led directly to over 9000 hotel bookings and counting.

Production credits

Director/DOP: Tobias Lundqvist

Sound Design: Martin Mighetto

Colorist: Edward Negussie

Editing/Director: Adi Omanovic

Stylist: Kristina Tjäder