Elite Hotels of Sweden

Expired passport discount

How a Swedish hotel chain turned passport chaos into a great holiday.

Activation

Background

When the pandemic subsided after two years and restrictions were lifted, millions of Swedes saw the chance to finally travel abroad again. Soon, almost as many realized that their passport had expired while being in quarantine and that the queues to renew it were just as long as the pandemic itself.

Brief

Create a post-pandemic campaign that makes old customers return and new ones discover Elite Hotels of Sweden. A premium hotel chain with 42 hotels all over Sweden.

Idea

During the worst passport chaos ever, we turned desperation into salvation with a campaign that gave every frustrated person with an expired passport an exclusive discount at Elite Hotels of Sweden. A great way to save both money and a much longed for vacation.  

Results

The Expired Passport Campaign created a seldom seen buzz online, which in turn resulted in new booking peaks for Elite Hotels of Sweden – and uncountable new and grateful customers.